COMPANY STRATEGIC ANALYSIS- Starbuck Essay Example | Topics and Well Written Essays - 3000 words

COMPANY STRATEGIC ANALYSIS- Starbuck - Essay Example An enterprise needs, at the very least, to define its role in the value chains based on its unique mix of strengths and weaknesses and design its processes, supporting assets and organizational structure and decision making. Firms create value for their customers by establishing a value chain within the organization. When customers recognize these values as being superior to the firm's competitors, the firm has established competitive advantage within its marketplace. Porter describes two broad ways in which firms can deliver this value: lower cost and differentiation. A lower cost emphasis is one where the firm can provide a good or service more efficiently than either the client or other competing firms; a differentiation emphasis is one where firms create superior value in the form of product or service quality. Starbucks Coffee is the leading coffee shop globally. It manages over thousands of branches across United Kingdom, Ireland, Central Europe and Asia. This study explored the competition inside the coffee shop industry. Starbucks Coffee is the most competitive company in the coffee shop industry. ... The study arrived to the conclusion that Starbucks Coffee is continuing to be the most competitive coffee company, however, since there are some competitors in the industry, Starbucks still needs the aid of Michael Porter's five forces, generic studies and cost leadership in order to stay on the top in the retail industry Company Background Starbucks, the coffee company, is the perfect example of a product that could have gone the route of a shallow brand. After all, what is so special about serving coffee As the Starbucks brand proves, this is a question that other retailers would have benefited from asking. Starbucks is full of warm, rich colors and shapes and is set up so customers have a lot to look at while waiting for their order. It is visually stimulating in a way that is pleasant to most people. Compare this to a typical coffee shop, where the customer is often subjected to bright, harsh lighting and is often in the way of traffic flow, making him or her feel vaguely uncomfortable. Accommodating fast growth also meant putting in systems to recruit, hire, and train baristas and store managers. (Student Resources:2005) Starbucks' is simply looking for passionate people who love coffee, diverse workforce which reflects their community and who enjoys what they're doing and for whom work is an extension of themselves. 16 Some 80 percent of Starbucks employees were white, 85 percent had some education beyond high school, and the average age was 26. All positions are filled internally about 60-70%. Automated staffing services between hiring managers and staffing teams and Starbucks has a user friendly field sourcing and selection tools in place. Internal movement processes and systems in place and broadly understood. (Student Resources:2005)

Successful Marketing in Japan Essay Example | Topics and Well Written Essays - 2000 words

Successful Marketing in Japan - Essay Example This piece of paper addresses major factors that are to be considered by foreign businesses that intend to launch their lucrative business in Japan and explain what they should do to respond to the cultural myopia that prevails in Japan. Mastering the marketing in Japan Japan, being the second largest economy of the world, occupies a significant position in almost all industries and business activities worldwide. From the 1940s onwards, the country has been able to build a dominant, modern and internationally-oriented industrial economy which was based on innovative product designs, high quality production, advanced services, increased domestic consumption etc (Genzberger, 1994, p. 1). Japan is not only a strong economy in terms of production, exports, innovation, advanced services etc, but also a powerful market that large numbers of businesses from other countries seek opportunities in Japan. But, administering and mastering the marketing in Japan is considered to be a difficult ta sk. There are different barriers to marketing in Japan. Some of the major barriers to selling to Japan are import barriers, obstructive bureaucrats, non-transparent regulations, huge language barrier, conglomerate monopolies etc (Genzberger, 1994, p. 175). For any businessman from other countries to launch, run, operate and succeed in Japan’s market is therefore a difficult task, but there are many lucrative businesses that have strategically approached the market and found success in its path. As Reid (1999, p. 41) observed, even though Japanese market has long been considered to be obstructive to penetrate, experts on business in Japan have found that this is quite misleading. Various business strategies have been found to have helped foreign businesses in Japan’s market. Goodnow and Kosenko (1993) identified key strategies that North American companies used for marketing in Japan. Management philosophy, high technological capability, acceptance of Japanese subsidiar y etc are some of such effective strategies. Reid (1999, p. 41) pointed that foreign companies have not only succeeded in marketing in Japan, but also established leadership positions mainly in Japanese consumer products market. Many foreign players have turned to be established leaders in the Japanese market. For instance, Coca-Cola generates around 30 percent of its total profits from Japan, 70 percent of Dunhill’s sales are from Japanese people and IBM employs around 20,000 Japanese people. Factors to be considered by foreign corporations to conduct business in Japan Cost element While comparing the relative costs that may incur in marketing in different countries, it can be found that marketing in Japan is more costly than marketing in many other countries (Genzberger, 1994, p. 175). When it comes to various business expenditures, almost every thing including rent, salary, transportation, advertising, banking etc are highly expensive than that of other countries. Cost has been accounted to be 50 percent of all the reasons behind the failure of companies in marketing in Japan. For those corporate who have a quality product, advanced technology, innovations and more importantly those who are willing to undertake the high initial costs for market entry in the